Case Reference
Nike has posted NFC posters around its offline stores and some major sports venues. When consumers hold their phones close to the posters, the phone will directly link to the exclusive page of Nike's official APP, showing the 3D model of the latest sports shoes. Users can slide their fingers on the phone screen to view the appearance design of the shoes in all directions, and can also see the detailed parameters of the shoes, including sole technology, upper material and other information.
This marketing method has greatly increased consumers' attention to the product. According to statistics, users who are directed to the APP through NFC posters stay in the APP for about 30% longer than ordinary users, and the conversion rate of purchasing new sports shoes has increased by about 20%.
KEY FEATURE
Enhance user interactivity: Simply bring an NFC-enabled device close to an NFC poster to quickly obtain rich marketing information.
Convenient sharing and dissemination: Users can easily share the information in the NFC poster to social media or send it to friends.
Promote consumption conversion: Posters can provide instant purchase links, promotions and other information, thereby increasing consumption conversion rates.
High advertising efficiency: It can be used in a variety of scenarios, such as shopping malls, exhibitions, etc., and can cover a wide range of people.
Real-time content update: The information in the NFC poster can be updated in real time through the background system without replacing the physical poster.
